🗺️ Google Maps · Android Auto
Smarter Navigation with Vehicle Profiles: A UX Case Study for Google Maps & Android Auto
Exploring how vehicle-aware navigation could reduce cognitive load and deliver truly contextual routing experiences. A deep dive into a single missing feature inside a mature, billion-user product — and what it reveals about assumption-driven design.
🧠 Behavioural UX
Designing for "I Don't Care" Users
What happens when users simply don't have the motivation to engage? A look into passive user psychology and how product moments can lose or capture low-intent users entirely.
🪡 Google Stitch
A Small Menu, A Big Difference: Reducing Friction in Google's Stitch
How a single overlooked menu can cascade into a frustrating experience — and how one small change could fix it entirely.
✨ AI Design
When AI Knows Me Too Well
The fine line between personalisation and privacy — and how over-smart AI design can quietly creep users out instead of winning their trust.
⬇️ Micro-Friction
What a Simple Download Taught Me About Micro-Friction
Sometimes the smallest interaction reveals the biggest design gaps. A single download button that silently breaks user trust — and the lesson it holds.
💼 LinkedIn
The Post That Never Appeared: A UX Story of Silence on LinkedIn
When silence is the only feedback a user gets, what does that do to trust? A quiet failure in LinkedIn's content publishing flow.
✈️ Wanderlog
Wanderlog — Trip Planner: Onboarding Friction
Mapping the exact moments where new users drop off in Wanderlog — and how a few thoughtful onboarding changes could recover them.
💬 WhatsApp
The Channels I Didn't Ask For — A Missed Opportunity in WhatsApp's UX
Unsolicited channels and notification overload — a UX breakdown of forced discoverability inside one of the world's most-used apps.
🛵 Rapido
Tapping for Nothing: Fixing Dead-End Screens in Rapido App
Dead-end states that leave users stranded with no path forward — and how simple design changes could rescue the entire experience.
📧 Email UX
Lost in the Inbox: Why Backup Reminder Emails Are Failing
Transactional emails that feel like spam — a case for intentional email design, clear hierarchy, and communication that actually reaches users.
🛒 Swiggy Instamart
Designing for Trust: Addressing Last-Mile Gaps in Swiggy Instamart
The delivery experience is the product. How last-mile UX failures quietly erode hard-won user trust in one of India's fastest-growing quick-commerce apps.
💼 LinkedIn
Reducing Friction in LinkedIn's Scheduled Post Flow
A step-by-step teardown of how scheduling content on LinkedIn creates unnecessary cognitive overhead — and what a cleaner flow would look like.
All articles published in Design Bootcamp on Medium.
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