01 · Work / Case Study

UX Thinking, Documented

19 case studies — published on Medium's Design Bootcamp — covering friction audits, feature design, onboarding, and the small UX details most people scroll past.

Every Loop Is a Feature. Every Denial Is a Metric.
UX case study on Swiggy's delay loop and Zomato's vanishing order.
Dark Patterns · Customer Support UX
The App Asked Everything. The Doctor Asked Nothing.
A UX story of being sick and stuck in eSanjeevani, India's free telemedicine app.
Healthcare UX · Form Design
Google Maps × Android Auto
Exploring how vehicle-aware navigation could reduce cognitive load for millions of drivers.
Navigation · Feature Design
What a Download Taught Me About Micro-Friction
How the smallest interaction breaks trust built over months.
Micro-interactions
Rapido — Tapping for Nothing
Dead-end screens that strand users with no way forward.
Error States · Friction Audit
LinkedIn — The Post That Never Appeared
When silence is the only feedback a user gets.
Feedback Design
Swiggy Instamart — Designing for Trust
How last-mile UX failures quietly erode hard-won trust.
Trust Design
Designing for "I Don't Care" Users
What happens when users don't have the motivation to engage — and how design creates pull without manipulation.
Behavioural UX
Google Stitch — A Small Menu, A Big Difference
How one overlooked menu creates cascading friction.
Friction Audit
When AI Knows Me Too Well
The fine line between helpful personalisation and creepy familiarity.
AI Design
Designing Temporal Awareness in AI Conversations
AI products remember everything — but give almost no sense of when things happened.
AI Design · UX Essay
Wanderlog — Onboarding Friction
Where new users drop off before they find value.
Onboarding UX
WhatsApp — Channels I Didn't Ask For
Forced discovery inside a personal communication app.
Feature Launch
Lost in the Inbox — Why Backup Reminder Emails Are Failing
Intentional hierarchy turns ignored touchpoints into trusted ones.
Email Design
The Cost of Ambiguity — A UX Review of Norton's Renewal Email
When the same price appears twice — once crossed out — and what that does to user trust.
Email Design · Pricing UX
LinkedIn — Reducing Friction in Scheduled Posts
Cutting 6 steps to 3 and making a power feature feel powerful.
Task Flow
FamilyDose — Designers Can Ship. I Did.
Designed and shipped an Android app solo — built after a sleepless night with a sick child.
Product Design · Android App
47 Open Tabs. Zero System. So I Built One.
The story behind linked — a private bookmark manager, built because nothing else fit.
App Story · Product Design
I Tracked My Spending for Free. Until I Didn't.
The story behind SpendCast — tracking your own money shouldn't cost extra.
App Story · Product Design